Sidney Hornby Consulting

Sidney Hornby is a Claims Support Design and Clinical Consultant that can help your business creatively design, carry out, and identify labeling and advertising claims strategies consistent with the company’s risk threshold. Her expertise is built on a solid foundation of real world labeling and advertising claims strategy design, clinical expertise and clinical research experience gained over an extensive career in clinical research and developing scientific programs to establish product benefit.

Product Performance Claims Strategy

  • Claims study design and test site selection
  •  Identify literature support for claims
  • Copy review
  • Test method development or assessment

Data Analysis

  •  Report writing and review
  • Manuscript writing and review

Data Interpretation, & Dissemination

  • NAD inquiry responses
  • Competitor disputes
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